Linguistic Erosion

Contributor: Peter McMillan - - The Suit Shoppe was an institution. Generations of men and boys had been measured, fitted and suited there. Over the years, the store and its owners had figured in many newspaper accounts that promoted the business and the legend of the master tailors who fled their homeland. Joe, the elder, and Harry, his son, created a phenomenal success story, and every four years, TV-savvy people came through to have their pictures taken with these immigrant entrepreneur stars. Between the papers and the parties and traditional word of mouth, advertising was free. Nevertheless, Harry, unlike his father and more like his great grandpa back home, was a showman as well as a tailor and businessman, and he believed in radio saturation. Yet despite having the means and status to move uptown, Harry kept the neighborhood...

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